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Qualitative research refers to research which focuses on collecting and analysing words (written or spoken) and textual or visual data, whereas quantitative research focuses on measurement and testing using numerical data. This is a bit of an oversimplification, but its a good starting point for understanding. Qualitative, quantitative and mixed-methods are different types of methodological approaches, distinguished by their focus on words, numbers or both. You can learn more about research design and the various design types here. For example, whether you’ll use an experimental design in which you manipulate one variable while controlling others. Research design, on the other hand, is more about the overall strategy you’ll adopt in your study. As we mentioned, research methodology refers to the collection of practical decisions regarding what data you’ll collect, from who, how you’ll collect it and how you’ll analyse it. In other words, the methodology chapter should justify the design choices, by showing that the chosen methods and techniques are the best fit for the research aims, objectives and research questions. Importantly, a good methodology chapter explains not just what methodological choices were made, but also explains why they were made. Within any formal piece of academic research (be it a dissertation, thesis or journal article), you’ll find a research methodology chapter or section which covers the aspects mentioned above. How to analyse it (i.e., the data analysis methods).

How to collect it (i.e., the data collection method).Who to collect it from (i.e., the sampling strategy).What type of data to collect (e.g., qualitative or quantitative data).Specifically, how the researcher went about deciding: More specifically, it’s about how a researcher systematically designs a study to ensure valid and reliable results that address the research aims, objectives and research questions. Research methodology simply refers to the practical “how” of a research study.

Dissertation defense powerpoint template download